Strategy & Targeting
We establish the right prospect profile, research organisations and decision-makers, and develop campaign messaging aligned with your commercial objectives.
B2B LEAD GENERATION
The right conversations. With the right decision-makers.
Winning new business starts with reaching the people who matter. Elara Partners provides outsourced B2B sales development, helping businesses connect with relevant decision-makers, generate qualified appointments and build a consistent pipeline of commercial opportunities.
Prospecting & Conversations
Experienced UK-based sales professionals carry out structured B2B outbound calling and engage prospects in genuine business conversations.
Qualification & Appointments
We identify relevant opportunities, qualify prospects against agreed criteria and arrange appointments for your sales team. Additional marketing-qualified leads are identified where relevant, separately from booked meetings.
Management & Reporting
We manage calling activity, salesperson coaching, campaign oversight and reporting, giving you visibility without the burden of managing an internal SDR function.
A managed function, not just a salesperson.
Target market profiling, prospect research and contact data, campaign setup and messaging, dialling infrastructure and calling tools are included within the agreed service scope.
We manage salesperson coaching, performance, ongoing oversight and reporting. Your team receives qualified opportunities to progress and close, without having to run the outbound function day to day.
Our UK-based professionals may manage more than one campaign. This is not a full-time or exclusively dedicated employee, unlimited activity, or a guarantee of meetings, leads or revenue.
Why outsource your sales development?
Building an internal appointment-setting function means recruiting, training and managing a dedicated team. Working with Elara Partners offers an alternative.
- Reduced recruitment responsibility — no need to hire, onboard and retain an in-house team.
- Specialist expertise — sales development specialists focused on purposeful outbound conversations.
- Flexibility — activity shaped around your priorities as they evolve.
- A structured approach — agreed targeting, qualification criteria and regular reporting.
Who we work with
Established B2B organisations selling products or services where conversations with relevant decision-makers are important to winning new business.
A CONSIDERED FIRST STEP
Start with a 30-day pilot.
Our initial 30-day pilot gives us the opportunity to establish your campaign, engage your target market and demonstrate how our managed outbound approach works in practice.
At the end of the pilot, you can review the experience and results before deciding whether to continue.
The pilot ends automatically. There is no automatic ongoing subscription; any ongoing service requires a separate agreement. Meeting volumes and commercial outcomes are not guaranteed.
Discuss Your Pilot